Hotel & Restaurant Sales

Our Hotel and Restaurant team offer a bespoke service to an On Trade client list that reads rather like the Good Food Guide, including many of the UK's finest restaurants and hotels.


Christopher Eliott Lockhart
London On-Trade Sales Manager

Christo started in the wine trade in 2001 as a trainee with TM Robertson before moving to London in 2003 to join parent company Berkmann Wine Cellars. He worked his way through sales support, direct sales and corporate sales before finally finding his niche in on/off trade sales. In 2007 he joined John E Fells and quickly developed a passion for all things fortified, but particularly Port and Madeira. He took on the co-ordination of the London team from 2010 and has played a key role in the re-establishment of port in the prestige on-trade. In March 2015 the opportunity to join Armit Wines came along and he is now managing the London Hotel & Restaurant team. Having always been an avid sportsman he played rugby for Edinburgh Accies & London Scottish and through the Wine Trade Sports Club continues to play regular cricket, golf, tennis and squash. He's currently serving his third year as President of the WTSC and is a Trustee of the WTSC Foundation. Christo has played the bagpipes for just under 30 years and will happily offer his services to customers for special occasions.

Simon Stagnell
South & Home Counties Account Manager

Simon started out in the wine trade with Enotria in 1989, following five years in the restaurant & hotel industry. Initially working in the off-trade Simon moved on to restaurants outside London, expanding their customer base over a 19 year period alongside developing a sales team that covered the south of the UK. It was over this extensive period that Simon developed his expertise and lifelong passion for Italian wines. In 2009, Simon opened his own independent wine merchant in Stony Stratford, Buckinghamshire. Now established, Simon has rejoined the wholesale side of the trade to develop Armit Wines’ presence with prestige hotels & restaurants outside London.

Marco Scarpelli
London Account Manager - Italian Specialist

Marco joins Armit with a wealth of fine wine experience having worked in the Harrods wine department for 5 years and Selfridges wine department for 2 years. He fell in love with wines at the tender age of 8 when he tasted his first drop of red in the Oltrepo’ Pavese, following his veterinary father healing animals in farms in the area. Marco loves anything from Tuscany, the region of his grandparents, and dreams to own his own vineyard there... one day!


Daniele Valoti
London On-Trade Account Manager

Daniele started with Armit in March 2017 after 5 years working as a restaurant manager and wine buyer with Salt Yard Group. After a successful completion of an LL.B in Law and Economics in Milan, he moved to London to pursue a Masters Degree in Finance in 2011. During the first month of his stay, Daniele got involved in the restaurant scene and found that a passion for wine and conviviality within the sector was a call that he couldn’t deny. Luckily, it suits him better, and makes him happier than the contrived world of Law. He hasn’t looked back since, and has instead delved deeper into the idiosyncratic world of wine. Outside of this, Daniele has a passion for Jazz, Classical and Electronic music, and he spends most of his spare time elaborating new culinary ideas.

Angus Macnab
Brand Ambassador

Telephone: +44 (0) 20 7908 0655