The marketing department is responsible for customer communications both on and offline. They spend their time creating seasonal drinking offers, En Primeur campaigns and a tempting events calendar. Find out what's coming up on our Events page.


Jonathan White
Head of Marketing

After realising that he wasn't going to make it as a professional footballer, Jon decided to enrol at University on a business studies degree and soon developed an interest in marketing – which was cemented by his Industrial Placement at BMW’s UK Headquarters. After taking a year out to travel, his formative career was spent in the leisure industry, working for a cruise and then golf holiday company. Jon rather stumbled into the wine industry by applying for a marketing role advertised at Berry Bros. & Rudd which sounded interesting and it wasn’t until he was shortlisted for second interview that he really began to appreciate just what a vibrant and exciting industry he was about to join. Jon spent eight years at Berry Bros. & Rudd before joining Armit Wines in early 2017. During the course of his career he has been fortunate enough to have visited wineries around Europe and tasted numerous leading wines, so it is maybe a little surprising that his preferences are a bit limited! Everything from Burgundy (but in particular Chambolle-Musigny and Chassagne-Montrachet), Cru Classé red Bordeaux, Riesling from Germany and Pinot Gris from Alsace. Jon is expanding his tastes however, and starting to develop a passion for the beautiful Nebbiolo's of Piedmont, Chenin Blancs from everywhere and even Sherry - to the delight of his friends in the trade. Jon is a keen follower of all sports, but especially enjoys watching cricket and rugby, playing golf and generally following the football online every day - especially now Brighton & Hove Albion are in the Premier League.

Karishma Singapuri
Digital Marketing Executive

Karishma began her journey here at Armit Wines in September 2017. Having road-tripped America and spending over a year working in marketing in the Big Apple, she returned to London thirsty for a more refined fruit. Karishma has a background in theatre and radio, and her flair for the musical also translates onto her tastebuds.
With a taste for the finer things in life, bubbles are high on Karishma’s priority list. You can find her on a Friday night trying out new cuisine's at one of London's many eateries, or at an all-you-can-drink Prosecco soiree sipping the bar dry… all in the name of research of course. 

Pantea Sarmadi
Brands Marketing Manager


Megan Parkinson
Marketing Executive

A nature loving Northern girl, Megan studied International Management at The University of Manchester Business School, spending a year studying in Singapore and later living and working in Hong Kong. Fascinated by the vibrant street food and outlandish flavours, her love for food was born. When returning to the UK, she moved to London and was instantly blown away by the vibrant London food and drinks industry. Apart from flexing her yoga skills, Megan can be found sniffing out a good glass of red in the local bars of Balham or strolling around the profusion of food stalls and food markets of London.


Telephone: +44 (0) 20 7908 0600